• ChromaWay, a blockchain technology company headquartered in Stockholm, announced its acquisition of the iconic Swedish-American fashion brand BLK DNM.
• ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products to create ‘connected fashion,’ inspiring more responsible behaviors in the industry.
• First technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain will be revealed ahead of BLK DNM’s F/W 2023 collections reveal.
Blockchain Pioneer Acquires International Fashion House Blk DNM
Stockholm headquartered blockchain technology company ChromaWay recently announced its acquisition of the iconic Swedish-American fashion brand BLK DNM. This marks their first acquisition for the purpose of implementing real-world decentralization within traditional industries.
Integrating Blockchain Capabilities Into BLK DNMs Strategy
BLK DNMs strategy will be integrated with ChromaWay’s blockchain capabilities as part of a revolutionary move towards ‚connected fashion.‘ This implementation seeks to inspire more responsible behaviors in the industry by giving users more control and fairer access to resources.
First Tech Innovations To Be Revealed Ahead Of F/W 2023 Collections
The first tranche of technological innovations built on ChromaWay’s ‚Chromia‘ relational blockchain will be revealed ahead of BLK DNMs F/W 2023 collections reveal. These software and hardware based innovations are expected to herald the first meaningful use of Web3 technologies within the fashion industry.
Statement From Henrik Hjelte, CEO And Co-Founder Of ChromawY
Henrik Hjelte, CEO and Co-founder of ChromaWay commented: „BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already. It was a natural fit for our aspirations to transform the fashion industry.“
Conclusion
ChromaWay’s acquisition of BLK DNM marks an exciting new era for both companies as they seek to pioneer connected fashion through integrating blockchain capabilities into their strategies and products. The first tranche of technological innovations is set to be revealed ahead of BLK DNMs F/W 2023 collections reveal so stay tuned!